Led the creative direction of Indosole’s global brand presence through art, design, and communication. Oversaw the complete redesign and launch of the new website, crafted visual presentations for key partnerships, and curated the brand’s Instagram feed to align with seasonal narratives. Directed the look and feel of Indosole’s Bali retail spaces, including layout, in-store artwork, and implementation. Developed the 2026 product line catalog, and supported photography and videography to maintain consistency with evolving brand themes. Designed retail storyboards and point-of-purchase materials for international markets, ensuring a cohesive visual identity across all touchpoints. Van design, murals, t-shirt designs, EDM, accessories and online & print ads.