Led the creative direction of Indosole’s global brand presence through art, design, and communication.
Oversaw the complete redesign and launch of the new website, crafted visual presentations for key partnerships, and curated the brand’s Instagram feed to align with seasonal narratives.
Directed the look and feel of Indosole’s Bali retail spaces, including layout, in-store artwork, and implementation. Developed the 2026 product line catalog, and supported photography and videography to maintain consistency with evolving brand themes.
Designed retail storyboards and point-of-purchase materials for international markets, ensuring a cohesive visual identity across all touchpoints. Van design, murals, t-shirt designs, EDM, accessories and online & print ads.
Art Director for Indosole
2024 & 2025
Management of Collaborations
Art Direction, marketing and out-reach connecting like-minded companies in pursuit of collaborations and limited run styles.
Illustrations, merch and video animations for Drifter Surf x Indosole
Selection of colorways for SS25.
“Rasta”
“Jungle”
“Guava”
“Jamu”
“Chilli”
15th Anniversary Poster & Merchandise for event.
Campaign for new model “Easy Living”
Photos by Matt Power
Outreach and production of print AD on Emocean Magazine #8
In conjuction with Two Third, we created styles of both flip-flops and selection of clothing collaboration.
WKNDRS collaboration with Indosole was a DIY craft workshop!
Ozzy Wrong mural for new store design in Uluwatu, Indonesia.